In 2020, Alderley Park opened Glasshouse, a newly re-developed 150,000 sq ft space offering high specification, collaborative workspace to tech companies and forward thinking, innovative businesses. PURE Design Studios were tasked with creating a launch campaign, event signage, digital ads, press ads, staff wear and visitor giveaways and guides. The event was a resounding success and featured Luke Jerram’s ‘Gaia’ a huge installation and recreation of the Earth.